When it comes to the rationale for buying art, perhaps no one said it better than designer, socialite, author and art collector Gloria Vanderbilt: “Art brings a message into a room. It should make us perceive in a new way – either through colour, form or narrative content – something we had not perceived before … and perhaps reveal something to you about yourself.”
Heather Wheeler, owner of The Avenue Gallery, does home consultations twice a week to give clients guidelines for their search, and her gallery allows clients to take pieces home for a few days on approval. “This allows clients to live through the change of light without any pressure to buy,” she says. “Sometimes we may have to try five or six paintings to find the right piece.”
Continue reading in the March/April 2017 “Home” issue of YAM Magazine (Article by Adrienne Dyer)